An MBA in Marketing has become one of the most sought-after degrees by students and businesses. Marketing students analyze consumer behavior and develop creative items that are likely to attract customer purchases. MBA Marketing encompasses advertising, branding, market research, and global and online marketing, among various other subjects. IGNOU, in partnership with NIIT, offers an Executive MBA with a specialization in Marketing through part-time electives. The program is a crucial component of the MBA curriculum that NIIT offers, and IGNOU awards certification. Currently, an increasing number of subjects are associated with a compilation of IGNOU MBA Marketing Project themes; however, the selection of these themes must be executed with precision and discernment.
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How to Select Project Topics for the IGNOU MBA in Marketing?
The ability to generate a compelling study topic is a crucial talent and responsibility. The Guide may designate certain MBA Project subjects in Marketing; nonetheless, it frequently necessitates that you choose a topic of personal interest. When choosing themes for Marketing Projects, several actions are necessary:
- Generate ideas and perspectives.
- Select a topic that enables you to engage with and track the study.
- Ensure that the subject is adaptable and that resources are readily accessible.
- Articulate your subject as a concentrated analytical inquiry.
- Investigate and further explore your subject.
Examples of MBA Marketing Project Topics from IGNOU
- Marketing Strategies for Kitchen Appliances: Customer Perspective
- Consumer Buying Behavior Towards Selective
- Electronic Home Appliances
- Consumers Attitudes towards Consumerism, Government Regulations and Consumer Responsibilities
- A Study of Tourist’s Satisfaction towards Tourism Products and Market
- A Study on Attitudes & Perception of the Consumers towards Green Marketing With Special Reference to Fertilizer Industry.
- A Study to Analyze the Customer Preferences and Selling Practices of Life Insurance Products.
- A Study on Consumer Attitudes towards a Model of Maruti Car.
- A Study on Impulsive Buying Behaviors and Satisfaction towards Retail Outlet in Big Bazaar.
- Customer Satisfaction Regarding the Service Quality of Departmental Stores.
- Customers’ Perception & Satisfaction in Selected Indian Universal Banks.
- Marketing Of Home Delivery System in Super Market with Special Reference to Problems and Prospects.
- A Comparative Study of Financial Performance of Gold Loan Companies.
- A Study of the Attitude of Investors and Brokers towards Investment in Mutual Funds.
- A Study to Analyze the Financial Performance of Selected Infrastructure Companies in India.
- A study to evaluate the banking service provided to SME customers by ICICI Bank
- A study on factors influencing the disconnection of landlines of BSNL
- A study on customer expectations, experience and satisfaction level towards services provided at two-wheeler exchange
Some more relevant topics:
- A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Tata Indi-com in Chennai.
- A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd.
- A study to evaluate the banking services provided to SME customers.
- A study on trading behavior of investors at Reliance Money.
- Expansion of Blackberry in the retail market through retail auditing, marketing, research and survey.
- Studying the influence of factors affecting the purchase behavior of customers towards Life Insurance products
- Measurement of Brand awareness and brand perception of Mobile Phone Company
- Impact of Brand Positioning on Consumer Learning and Brand Loyalty
- Marketing through social news and bookmarking sites
- Customer focus – A key to service marketing
- B2C Marketing strategies on Social Media
- A Study on Online Marketing
How to make IGNOU MBA Marketing Projects?
Upon picking your chosen topic, the report’s length and word restriction also significantly influence project development. Consequently, your project report must comprise 60 to 80 double-spaced pages and should be limited to 20,000 words. Furthermore, the project must have creativity and logical coherence. Additionally, utilize uncomplicated terminology whenever feasible, ensuring the language is direct and of high quality. Moreover, avoid utilizing abbreviations such as (&, b/w, etc.). In addition, the tense of the report is crucial; it should be in the present tense.
However, a 10% validation is all you will receive from IGNOU. Therefore, your project report must thoroughly elucidate the study Methodology employed and a facet of prospective study. Subsequently, the signed copy of the Project Proposal overview and certificate of originality, endorsed by both the student and supervisor, is essential.
Meanwhile, certain students perceive the completion of MBA marketing assignments as excessively tough; thus, we anticipate that the following guidance will be of significant assistance.
- Exercise Discretion in Selecting the Subject Matter.
- Compose headings and titles for your pages.
- Form an exceptional synthesis of information and creativity.
- Consider the constraints of page limits.
The following format can be followed for preparing the MBA projects in marketing proposal:
- The Title of the Proposed Project.
- Background of the Study.
- Literature Review.
- The rationale of the Study.
- Objectives of the Study.
- The hypothesis of the Study (If any).
- Research Methodology: Sample, Tests/Tools, and Statistics to be used.
- References/Bibliography.
The IGNOU Project serves as an instructional resource for MBA Marketing students at IGNOU, thus assisting them in the completion of their Marketing projects as a component of their curriculum. Consequently, you have now received all pertinent information concerning MBA Projects in Marketing. Therefore, we trust that the previously described article is beneficial to you. However, if you have any inquiries, please submit them below, and we will respond promptly.
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